HTFU is a popular acronym used by cyclists to motivate themselves and others when the going gets tough. We would tell you what it stands for but grandma might be reading this and we really don't like the taste of soap. If you aren't familiar with the term, here is a hint: it definitely doesn't stand for "Harden The Fruit Up."
Our new HTFU line includes wool and cotton blend silk-screened caps along with our sublimated moisture wicking version; all feature the popular HTFU acronym under the bill.
Click here to see the full line of HTFU caps.