From September 2, 2015: "Caps emblazoned with 'Brooklyn' have spread globally. Surprisingly, those ubiquitous hats, made by the bike company Giordana, are products of Italy. Brooklyn Gum, an Italian brand, sponsored a racing team (now defunct) in the 1970s. And now that the borough is equated with artisanal mayonnaise and all things cool, the caps have proliferated like an invasive species."
Read the full article here.